This year – after many years as a visitor – Weserland actively took part at the most important carpet fair of the world, the Domotex in Hanover for the first time. Here it presented products as well as its company philosophy at its own stand. The focal points, tailored specifically to the trade fair audience, were carpet equipment and latex additives – combined with our own claim for high-quality, individually tailored solutions.
‘Upgrade your compound’ was our key message.
The concept was well accepted and we were subsequently able to welcome a large number of interesting international contacts to the stand.
Focus And Main Interest
After a first and quick evaluation, the topic of transportation is of great importance to customers and new contacts. In particular, the topic of halogen-free back coating for PA carpets in aviation and cruising was discussed intensively during various conversions and led to new approaches for the future.
Another focus of interest was the development of various silk screen printing compounds, which enable a very wide range of functionalisations due to very low weights. This opens up interesting possibilities for the future.
In principle, most of our visitors welcomed the option of individual developments aimed specifically at customer-specific products – which is contrary to the philosophy of major competitors and ensures this as the premium feature for our company.
In retrospect we rate our appearance at the fair as a real success and have already taken up planning for Domotex 2019.